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Square for Retail - Web Refresh
Website - Visual Design, Art Direction
After several years with the legacy design, we were tasked with reimagining the Square for Retail web experience. Our primary objective was to drive product awareness and conversion by creating an informative, action-oriented resource for sellers navigating the POS buyer’s journey. Beyond the user experience, we prioritized a scalable, modular design system to empower the team with long-term flexibility and iterative growth.
Square for Retail - Web Refresh
Website - Visual Design, Art Direction
After several years with the legacy design, we were tasked with reimagining the Square for Retail web experience. Our primary objective was to drive product awareness and conversion by creating an informative, action-oriented resource for sellers navigating the POS buyer’s journey. Beyond the user experience, we prioritized a scalable, modular design system to empower the team with long-term flexibility and iterative growth.
Square for Retail - Web Refresh
Website - Visual Design, Art Direction
After several years with the legacy design, we were tasked with reimagining the Square for Retail web experience. Our primary objective was to drive product awareness and conversion by creating an informative, action-oriented resource for sellers navigating the POS buyer’s journey. Beyond the user experience, we prioritized a scalable, modular design system to empower the team with long-term flexibility and iterative growth.
Overview page
The strategy for the overview page was shifted to highlight a reliable and easy-to-switch solution for diverse retail needs. To drive trust and shorten the path to conversion, we incorporated social proof to create a more human connection between Square and its sellers.
Overview page
The strategy for the overview page was shifted to highlight a reliable and easy-to-switch solution for diverse retail needs. To drive trust and shorten the path to conversion, we incorporated social proof to create a more human connection between Square and its sellers.
Overview page
The strategy for the overview page was shifted to highlight a reliable and easy-to-switch solution for diverse retail needs. To drive trust and shorten the path to conversion, we incorporated social proof to create a more human connection between Square and its sellers.
Sub-pages for specific sellers
Driven by engagement data, we created specialized sub-pages within Square for Retail that align streamlined tools and targeted offers with the unique needs of our top seller segments.
Features page
To increase the engagement between sellers and Square, we also refreshed our features page to be a place where they can land and see different workflows, demonstrating show features are connected and can help their day-to-day quickly.
Features page
To increase the engagement between sellers and Square, we also refreshed our features page to be a place where they can land and see different workflows, demonstrating show features are connected and can help their day-to-day quickly.
Features page
To increase the engagement between sellers and Square, we also refreshed our features page to be a place where they can land and see different workflows, demonstrating show features are connected and can help their day-to-day quickly.
