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Google Pixel 10 and 10 Pro launch
CRM - Visual Design, Art Direction
As a member of the creative team, I helped develop a multi phase email series for the launch of the Pixel 10 lineup. The campaign was structured across three key touchpoints including Pre order, Buy Now, and Reminder phases, utilizing a modular design system to effectively communicate launch offers, trade in incentives, and highlighting some Gemini features.
Google Pixel 10 and 10 Pro launch
CRM - Visual Design, Art Direction
As a member of the creative team, I helped develop a multi phase email series for the launch of the Pixel 10 lineup. The campaign was structured across three key touchpoints including Pre order, Buy Now, and Reminder phases, utilizing a modular design system to effectively communicate launch offers, trade in incentives, and highlighting some Gemini features.
Google Pixel 10 and 10 Pro launch
CRM - Visual Design, Art Direction
As a member of the creative team, I helped develop a multi phase email series for the launch of the Pixel 10 lineup. The campaign was structured across three key touchpoints including Pre order, Buy Now, and Reminder phases, utilizing a modular design system to effectively communicate launch offers, trade in incentives, and highlighting some Gemini features.
Pre-order
The Pre order phase serves as the grand introduction, focusing on innovation and the excitement of the new lineup. It acts as an educational launchpad that showcases the full Pixel 10 family and the integration of Gemini technology. By using detailed comparison modules and key selling points, this stage helps customers identify the right device while incentivizing early commitment through exclusive launch offers.
Pre-order
The Pre order phase serves as the grand introduction, focusing on innovation and the excitement of the new lineup. It acts as an educational launchpad that showcases the full Pixel 10 family and the integration of Gemini technology. By using detailed comparison modules and key selling points, this stage helps customers identify the right device while incentivizing early commitment through exclusive launch offers.
Pre-order
The Pre order phase serves as the grand introduction, focusing on innovation and the excitement of the new lineup. It acts as an educational launchpad that showcases the full Pixel 10 family and the integration of Gemini technology. By using detailed comparison modules and key selling points, this stage helps customers identify the right device while incentivizing early commitment through exclusive launch offers.
Reminder
The Reminder phase maintains momentum and builds urgency as the initial launch window progresses. This stage pivots from broad education to gentle persistence, specifically targeting users who showed interest but have not yet converted. By reiterating primary Google Store offers and emphasizing trade in values, these emails serve as a timely nudge regarding the closing window to secure launch day benefits.
Reminder
The Reminder phase maintains momentum and builds urgency as the initial launch window progresses. This stage pivots from broad education to gentle persistence, specifically targeting users who showed interest but have not yet converted. By reiterating primary Google Store offers and emphasizing trade in values, these emails serve as a timely nudge regarding the closing window to secure launch day benefits.
Reminder
The Reminder phase maintains momentum and builds urgency as the initial launch window progresses. This stage pivots from broad education to gentle persistence, specifically targeting users who showed interest but have not yet converted. By reiterating primary Google Store offers and emphasizing trade in values, these emails serve as a timely nudge regarding the closing window to secure launch day benefits.
Buy now
The Buy Now phase marks the transition from anticipation to immediate availability. The focus shifts to fulfillment and the complete Google ecosystem, including the new Pixelsnap accessory range. This stage is optimized for direct conversion, utilizing various layout styles to balance visual storytelling with technical product details. It presents the Pixel 10 as a ready to ship solution for customers looking to upgrade their mobile experience with the latest AI capabilities.
Buy now
The Buy Now phase marks the transition from anticipation to immediate availability. The focus shifts to fulfillment and the complete Google ecosystem, including the new Pixelsnap accessory range. This stage is optimized for direct conversion, utilizing various layout styles to balance visual storytelling with technical product details. It presents the Pixel 10 as a ready to ship solution for customers looking to upgrade their mobile experience with the latest AI capabilities.
Buy now
The Buy Now phase marks the transition from anticipation to immediate availability. The focus shifts to fulfillment and the complete Google ecosystem, including the new Pixelsnap accessory range. This stage is optimized for direct conversion, utilizing various layout styles to balance visual storytelling with technical product details. It presents the Pixel 10 as a ready to ship solution for customers looking to upgrade their mobile experience with the latest AI capabilities.
