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Apple Watch
For Your Kids 2.0

Campaign — Senior Designer, Visual Design, Art Direction

Apple Watch For Your Kids gives kids the connection they need, without needing their own phone. For the 2.0 campaign, I worked as a Senior Designer, developing the visual direction and design system across the campaign. The goal was to make a complex product proposition feel simple, relevant and easy to understand, while creating a flexible system that could scale across a wide range of channels and formats.

Apple Watch For Your Kids gives kids the connection they need, without needing their own phone. For the 2.0 campaign, I worked as a Senior Designer, developing the visual direction and design system across the campaign. The goal was to make a complex product proposition feel simple, relevant and easy to understand, while creating a flexible system that could scale across a wide range of channels and formats.

The challenge

Fit for a Kid. The campaign was built around a simple proposition: give kids the connection they need, while giving parents more control and peace of mind. The visual approach needed to make this story feel simple, engaging and immediately understandable.

The visual system

I created a visual system based on three principles: simple, resourceful and modular. The system combined product, messaging, typography and composition into a flexible language that could adapt to different campaign stories without losing consistency.

Bringing the story to life

The system was then used to tell different aspects of the product, from staying connected without a phone to features designed specifically for kids and their parents. Rather than treating each execution as a separate piece, the same visual language was adapted across the campaign.

Bringing the story to life

The system was then used to tell different aspects of the product, from staying connected without a phone to features designed specifically for kids and their parents. Rather than treating each execution as a separate piece, the same visual language was adapted across the campaign.

Bringing the story to life

The system was then used to tell different aspects of the product, from staying connected without a phone to features designed specifically for kids and their parents. Rather than treating each execution as a separate piece, the same visual language was adapted across the campaign.

Across the campaign

The final system scaled across digital, retail, OOH, print, motion and partner communications.

Across the campaign

The final system scaled across digital, retail, OOH, print, motion and partner communications.

Across the campaign

The final system scaled across digital, retail, OOH, print, motion and partner communications.